Marilyn Monroe's JFK 'happy birthday' dress sells for record $4.8m The Independent The Independent MARILYN MONROE at the birthday party of JOHN F. KENNEDY, at Madison Square Garden in New York (May 19, 1962). The ICONIC dress was designed by costume designer Bob Mackie who was Marilyn Monroe's dazzling "Happy Birthday" dress, famously worn during her serenade to President Kennedy, is not just a piece of fashion; it's a piece of history. Designed by Jean Louis and adorned Marilyn Monroe's Iconic Happy Birthday, Mr. President Dress Collectors Weekly
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